CoolerX Technology:
The #1, out-of-the box, digital retail
media and merchandising platform.
One Store One Platform
technology stack enables unified digital retail media and merchandising capability
AI Intent Engine
Intent coefficient algorithm and predictive models, within and cross-category conversion funnel optimization, closed loop machine learning, contextual targeting, 1:many audience micro segmentation
Media & Merchandising
Retail and advertising content management for media, product merchandising, dynamic pricing and promotions, and brand and seasonal messaging
Advertising Platform
Data & Analytics
Reporting and advanced analytics, insights and recommendations (co-pilot), data integration hub (product, price, and promo, context data: time, weather, geo, events, etc.)
IoT & Edge
Software as a service, scalable cloud-based services and applications, 24/7 network, software, and data integration monitoring
<Intent Engine>
AI algorithm connects consumer intent and relevant content to drive advertising performance and consumer experience
<Media & Merchandising>
Enables dynamic retail content management to deliver a better omnichannel experience
Build strategies
and plans
Uncover new retail media merchandising opportunities.
Activate new campaigns
Schedule a new campaign or experience to reach your audience and business goals.
Manage
campaigns
Manage all your campaigns to see what content is active, pending, or completed.
Measure performance
Understand how your campaign is performing.
<Advertising Platform>
Facilitates digital advertising demand through advanced capabilities with self-serve or programmatic integrations
<Data & Analytics>
Insights & recommendations to uncover growth and marketing activation opportunities
Content
- Share of Voice
- Frequency
- Verified Views
- Hours Viewed
Engagement
- Audience Type
- Proximity
- Dwell Time
- Interactions
Performance
- Audience Type
- Proximity
- Dwell Time
- Interactions
Opportunity
- Media Investment
- ROI Forecast
- Category-Level
- Brand-Level
- SKU-Level
Tactics
- New Products
- Seasonal Events
- Promotional Boosting
- Cross-Merchandising
- Brand Positioning
<IoT & Edge>
Hardware agnostic deployment of CoolerX AI and software as a service (SaaS)
Artificial Intelligence
Open Platform Apps (e.g., out-of-stock, dynamic pricing, etc.)
Audience Management
IoT Sensors & Vision AI (proximity, motion, attention)
Content Management
Applications, Network, and Data Integrations Monitoring